In this second video in the Comparison Shopping Services (CSS) webinar series we will cover feed optimization. A feed is a necessary criteria for Shopping, and ensuring that it is optimized will be essential to your performance. The webinar will go through best practices on structuring feed attributes, custom labels and how to optimize at scale and at ease using supplemental feeds and feed rules.
From 1:41: Importance of Storing Item Data
Why is it important to store Item Data?
Why you should avoid reusing Item IDs
How to keep 'out of stock' items in feeds
From 4:48: Product Optimization
What key attributes you should pay attention to when optimizing feed & Shopping performance.
Why Title matters for serving and how to best optimize them
How to use Product Categories and Google Product Taxonomies
From 15:12: Custom Labels
Use Custom Labels to match your business objectives
How to map product data to Google’s feed specification
From 17:09 Supplemental Feeds and Feed Rules
Optimize feed attributes using Supplemental Feeds
Supplemental feeds: example use cases
Improve titles and attributes with Feed Rules
Do's and don'ts of feed rules
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