There are many different styles and directions in which the website can go to website design: it can be anything from classy to minimalistic, from playful and vivid to elegant and modern.
Although your style, line of work, and brand identity should exude your final look-and-feel, some ground rules are still applicable.
Excellent web design feeds into the user interface and functionality while being easy to understand at first glance. To help make your website in Portland, Oregon compelling and convincing, we have compiled five essential website design tips below:
#1: Keep your homepage sleek and clutter-free
The homepage of your website can convey your core message instantly. We seldom read every word on a website, after all. Instead, we search the page quickly, taking out keywords, phrases, and photos. It's easier to cater to feelings rather than word count with these established patterns in mind.
The fewer visitors to the site have to read, click or recall, the more they will process your content and analyze it. It's more likely that users would do what you want them to do by planning for decreasing attention spans.
These essential tips for website design will help you break up your content and make your homepage design presentable and inviting:
- Keep relevant content above the fold: Visitors can understand as soon as possible, without having to scroll or click anywhere, what your website is all about.
- Space your content out: Use whitespace between elements in between. You'll give the design a lot more roomy, well-balanced feel by leaving some areas blank. As for your email, write in legible paragraphs that are bite-sized.
- Add imagery: High-quality media features can do wonders as alternate ways to communicate the point, such as stunning images, vector art, or icons.
- Include a call-to-action: From purchasing to signing up, allow site visitors to position a call-to-action (CTA) button on the homepage of your site to perform the action you planned.
#2: Plan in mind with visual hierarchy
Hierarchy is an essential design theory that helps to display the content simply and efficiently. You will guide site visitors' attention to specific page elements in order of importance, beginning with an essential piece, through the proper use of hierarchy.
In the visual hierarchy, the main components are:
- Size and weight: Highlight your most significant assets by making them more prominent and more visually noticeable, such as your company name and logo. Readers appear to gravitate instinctively first to broad and bold titles and then move on to the paragraph's smaller text.
- Factor placement: To point your tourists' eyes in the right direction, use the proper website layout. For example, at the very center of the screen, you can place an essential call-to-action button or position your logo on the header.
Once you build a simple hierarchy for your data, readers can't help but follow the breadcrumbs you have left for them unconsciously. Then, for more accentuation, add color, contrast, and spacing, keeping conscious of what attracts the most attention and ensuring that it is still deliberate.
Strips or grid layouts are several powerful web design elements to help you achieve a clear visual hierarchy.
#3: Creating website material that is easy to read
"Readability" tests how convenient it is for individuals to understand words, phrases, and sentences. Users would be able to quickly scan, or skim-read, through it when your site's readability is high. This way, it becomes easy to take in the details.
It's reasonably easy to achieve website readability; try these main rules:
Contrast is critical: For readability and website usability, the adequate difference between your text color and the background color is necessary. Although your website's color scheme is likely to be representative of your brand colors, make sure that your elements are in great contrast. Try using an online tool, like Contrast Checker, to do so.
- The vast size of letters: Most individuals will fail to see smaller fonts. A common rule of thumb for web design is to hold at least 16pt of the body text. That's a decent starting point but bear in mind that this number depends entirely on the fonts that you select for your website.
- Form of fonts: There are many types of fonts available to us in the world of typography. You can range from sans serif fonts (like Times New Roman) to sans serifs, which means "without serifs." Sans serif fonts are generally the better option for long online texts, such as the one you are currently reading. By combining these different styles, you can also create exciting font pairings. There are plenty of logo fonts for your logo design online. Several show fonts, including script fonts that look handwritten, are more on the decorative side. Make sure not to overuse it if you're going for one of those to prevent an overwhelming impact.
- Limit the number of fonts: On a single website, do not use more than three different font types. Some projects can need more elaborate font combinations, but too many different font styles typically appear cluttered, distracting your identity from your brand.
- Use text themes: Make sure the written website material differs in size and weight to create a simple hierarchy - from a broad title to smaller subheadings, to even shorter paragraphs or body text. This helpful tip for website design will ensure that there is always something catching the attention of readers.
#4: Make sure it's easy to access your web
Breaking the mold can be in your nature, but website navigation is not the place to be avant-garde. You want your users, after all, to quickly find what they are searching for. Also, a reliable navigation website lets search engines index the content while enhancing the user experience significantly:
- Link your logo to the homepage: This tip for website design is a widespread practice anticipated by your guests, saving them some valuable clicks. If you don't already have one, your logo's plan is highly recommended as part of your branding efforts.
- Mind your menu: Your website menu should be prominent and easy to find, whether you opt for a classical horizontal list, hamburger menu, or something else. Furthermore, be sure to arrange it according to the significance of each segment.
- Give any vertical navigation: Use an anchor menu if your site is of the long-scrolling type, such as a one-page website. Viewers would be able to move to any part of the web quickly with one click. The 'Back to Top' icon, which takes visitors to the top of the page wherever they are on your web, is another choice to consider.
- Work on your footer: Your footer is probably the last thing on your website to see, and it's a good idea to put all your relevant links on it. This may include your contact details, social media icons, and a condensed version of your menu, or any other related links that may be requested by visitors.
#5: Stay mobile friendly
All your site users, regardless of the machine they are surfing, should be able to enjoy your professional website at their absolute best. Go over your site's mobile version when placing yourself in the user position and evaluate every tab, user action, and button.
It should be more straightforward and less cluttered than your desktop edition on your mobile website, so consider minimizing visual components and scaling down those properties, such as the menu.
One last tip: one of the most critical pieces of advice for website design in Portland, Oregon is probably the easiest - look around for inspiration from the website! Browse through some of the best templates for websites and read up on the latest trends in web design.
Global Presence Marketing is serving the business and marketing needs of our Portland, Oregon clients, and partners. We are conveniently located at 10031 Pines Blvd #220, Wilton Manors, FL 33024. For help, call (305) 501-4280 or send us a message through our Support Portal.