When it comes to market exposure and localized SEO, Google My Business (GMB) is a tour de force in Durham, North Carolina. Many SEO and digital marketing strategies start with GMB because it dramatically improves the likelihood of being noticed by a brand.
Not to mention, it's just a fantastic resource for all your frequently searched business details (address, hours, phone number, website, customer feedback, and so on to give potential customers a one-stop-shop).
This post will discuss ways to leverage this potential value and make the most of this resource and its offers while sharing some insight into the building's SEO potential, adding and maintaining a GMB listing.
What is the SEO meaning of my Company Listing from Google?
Google SERPs are now loaded with snippet features, local business packs, and other valuable resources that make scanning for the user more convenient. This implies that even if it does not rank as a top result for those keywords on Google, a company will achieve excellent, top-of-the-page exposure.
To build their local business listings, flush out Google Maps, and more, Google depends on their GMB listings. It can also boost your organic rankings to have a GMB listing. SEO's mission is to make your company on the Internet more accessible, and that's precisely what GMB accomplishes.
This increased visibility is particularly noticeable as individuals perform searches for discovery. This is when a user searches for a keyword term to learn more data and discover local companies.
This is distinct from a direct search in which a customer looks for your company directly. "The search for a discovery could be, "bakery near me," or "best coffee.
They found in a study by Brandify, where they analyzed 6 billion searches, that the vast majority, 87.8 percent, were made with the intention of exploration. This means that if your GMB is correctly optimized to exceed your rivals, there is much exposure to gain from these searches.
That said, for direct searches, GMB is also relevant. It's usually to find a specific piece of information, such as a phone number or address, when a user directly searches for a business.
Google My Company conveniently encapsulates all the data into a simple package for your customers to find; to get their questions answered, they never even have to visit your website.
Again, in terms of SEO and other things, you can't over-emphasize this free tool's value.
#1: Fill Out Everything
Google asks some questions about your business as you create your GMB profile. You need to make the best effort to fill in each category and answer each question.
There are two reasons behind this. First, you don't want to find a potential customer searching for your website or phone number. Second, other individuals can add missing information and even suggest changes to your GMB listing. Thus it is best to fill out all the information requested to ensure that your listing and all of its data are correct and posted by you.
Google has added a business description option recently that gives you 750 characters to tell your company's story and add a little depth to your listing. This is an essential place for your keywords to begin plugging in.
Note: In your listing panel, only the first 250 characters are visible until the user requests to see more. So when you design your company's description, you want to make sure that the first few sentences are informative and say everything your clients need to know.
#2: Creating posts & adding content
After you have built your profile, you can add other features and content to your list. This is where you can start to target keywords and build up your authority for listing. You may also add photographs or videos (up to 30 seconds) of your sales floor, house, or goods to give individuals a sense of your business before they visit.
If you're adding images or videos, make sure you name them appropriately.
Google Posts is a rapidly developing area that GMB has introduced that allows a business to add blog-like posts to its list. In one case study, a pretty good link was found between these posts and an enhanced ranking.
They were able to move several positions in some instances, with just one or two posts a week. Therefore, this is a great low-effort way to optimize your GMB and possibly increase your local SEO rankings.
#3: Gain from other related features
There may be other GMB features, depending on your company and industry, that can boost your business. Although SEO efforts may not be enhanced by using these features, they can bring significant value to users and enhance the current customer experience.
For example, the booking feature means that an appointment-based company can allow clients to arrange a visit right through the listing of the GMB. These new appointments integrate with your current scheduling program, so there are no misunderstandings or double-bookings that are unintentional.
This convenience is unrivaled. Imagine a client searching for a phone number for your company to call to arrange an appointment. Suddenly right through your GMB listing, they book their work, and they have never had to pick up the phone.
It also helps to inspire more individuals to make appointments by removing unnecessary steps in the scheduling process.
Alternatively, incorporating your menu or list of available services is another significant aspect of creating a good GMB, whether your company is a restaurant or service-related.
Your company will probably already have several concerns about your menu/service offerings. Including this data on your, GMB would provide consumers with the ability to answer these questions independently and without the hassle of calling and asking.
On the GMB platform, a lot of user-generated content and interactions take place, primarily through reviews. Customers may also directly contact a company or ask an owner or another customer a question to answer.
Once you have constructed your listing and reacted to any suggestions, questions, or comments, it is essential to pay attention to these communications.
The more communicative you are on your list, the more open your organization tends to be. It demonstrates that you are true to your customers and want to serve them to the very best of your ability.
Also, 30 percent of users say that they judge local businesses through their ability to respond to feedback and questions. It may also allow other customers to request or review items.
#5: Promote these kinds of relationships
These interactions are very significant, particularly customer reviews. It makes your listing more full, adds to the potential visibility of keywords, and can make it seem more trustworthy to your company.
Nearly all customers today rely, to some degree, on online reviews as a way to judge a company and its practices. Many of these customers trust a review as much as a personal recommendation, even from a stranger.
The meaning and effect of feedback can also not be adequately specified, like the significance of creating a Google My Company page. That's why getting into the habit of asking clients to send feedback is excellent. Many people will be delighted that their views are of concern to you and will gladly oblige.
A set of feedback will appear next to your listing when your listing appears as a part of the search results. The more favorable feedback you will accumulate, the less likely that your listing will not appear next to the inevitable negative review.
It is imperative that you respond and address the problem promptly when you do receive a negative review.
Consumers know that corporations have their days off, or it can be especially unruly for consumers. As long as you treat it professionally and respectfully, a bad rating is not a death sentence.
#6: Take focus and calculate results
It should all be done promptly to respond to inquiries, react to messages, and respond to feedback. You don't want a question asked by the consumer to stay for weeks or go unchecked with a negative review.
This means that you want to check in on your listing periodically, make sure that all the data is still right and respond to any new user interactions. Google does allow you to turn on alerts, so when a change has been made, the service will warn you.
Perhaps this is the safest and quickest way to tell your GMB about changes.
Google also has much useful information about your GMB listing, data-analyzed. Your GMB data will show how many new individuals via the listing have found your company and how they have arrived at that information.
Did they come from clicking the pin of your company on Google Maps, or did they come from a SERP right away, and if so, what search words were they using?
You can better adapt your listing and other efforts by knowing how your clients are discovering your business, what kind of information they are looking for, and their next move.
These insights can provide you with crucial information about formulating a better strategy for keywords or where you need to focus your other efforts in digital marketing.
#7: Stay at the top
The more time you spend tweaking your GMB listing and improving it, the better it will be configured and the easier it will be to maintain a top result. The Google Local Business Pack extracts the user's question from the top 3 most important local businesses.
It's essential to rank well enough to be in this top tier, as these are the only three companies that will appear before the user clicks to see more companies.
Your company in Durham, North Carolina will begin to build a local and loyal customer base by regularly posting updates and reacting to feedback, questions, and messages, just as your search rankings will also expand.
Global Presence Marketing is serving the business and marketing needs of our Durham, North Carolina clients, and partners. We are conveniently located at 10031 Pines Blvd #220, Wilton Manors, FL 33024. For help, call (305) 501-4280 or send us a message through our Support Portal.