Wednesday, 05 September 2018 02:16

Common mistakes to avoid with your text ad

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Learn how to avoid 7 common reasons text ads get disapproved. Learn more


So! You created a text ad. Every AdWords ad gets reviewed to make sure that it follows our advertising policies. Some ads have to be approved before they can show. Help get your text ad approved by avoiding these common mistakes. We’ll go over each one and let you know how to fix it.

Most mistakes fall into 2 categories: Mistakes with your ad’s text, and mistakes with your ad’s URL. Let’s start with your ad’s text.

First, make sure not to use excessive or gimmicky capitalization.

For example, don't use all caps in your text ad or capitalized letters within a word. We want your ads to stand out for the right reasons, like your great products or deals -- not because your ad looks unprofessional or gimmicky. You’ll also want to look out for excessive punctuation and symbols.

AdWords can disapprove ads with:
multiple exclamation points an exclamation point in your ad's headline repeated punctuation or symbols non-standard symbols like bullet points and vertical lines symbols or characters that don't match their true meaning — like using the ‘at’ symbol next to the word ‘home’" to mean "at home."

Another thing to check for is spacing. Make sure there aren’t any extra spaces between letters or words in your ad’s text.
Next, make sure you don’t include any phone numbers in your ad headline or description. Instead, use call extensions or call-only ads to include a prominent phone number in your ad.

Finally, make sure your ad text is clear and accurately describes what you're selling. For example, your ad can be disapproved if it uses gibberish or random letters, or if your ad’s text and URL don’t match—like an ad for a shoe store that uses as the URL.

Now let’s talk about common mistakes with your ad’s URL.

Make sure that the display URL (the URL that people see in your ad) isn't mistyped, doesn't include "http" or "https", and doesn't use non-standard characters like exclamation points.

Another common disapproval reason has to do with your URL’s domain. Every website has a domain, for example, the “” in -slash- adwords.”

In AdWords, all ads within the same ad group need to have the same domain.

Also, the domains for your ad’s display URL, final URL, and landing page URL need to have the same domain. Basically, the website listed in your ad needs to accurately show which website people will be taken to when they click your ad.

Let’s go over an example of the policies we've talked about. Barbara wrote this ad for her flower shop, but it got disapproved.

There are 3 things Barbara needs to fix in her ad.

First, she used all capital letters for “BUY FLOWERS,” which isn’t allowed.

Next, Barbara needs to remove the extra spaces in the word "B l o o m s."

Finally, Barbara needs to fix the typo in her display URL so that its domain matches her real website where her ad leads.

Now she’s ready to go!

Have you created a text ad that’s been disapproved? Click this link and we’ll help you get everything fixed.

Thanks for watching! Make sure to subscribe to our YouTube channel. While you’re there, you can get all the latest AdWords Tips videos, and if you have any questions you can post them in the comments section.

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Global Presence Admin

Global Presence Enterprises, LLC. is a marketing, design, and consulting company. We help organizations grow! The views expressed by contributing authors on our blog do not always represent the philosophy, methods, and values of Global Presence. They are published for educational, discussion and inspirational purposes.