The reason most people hate fundraising is because they hate asking people for money. But this assumes that “asking” is all we do when we fundraising. And this is where the problem lies. It’s not so much that we hate asking for money… it is that we think that asking for money is what funding raising is about. And this is just not true.
In fact, if you want to be a really good fundraiser, then “asking” for money should only be 10% of what you do. Hmmm… gotcha you thinking yet?
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