Now's the time to iron out your lead generation plan for LinkedIn if you're in B2B in Cambridge, Massachusetts.
And why now, in any case?
For instance, recent social media statistics mention that 45 percent of B2B marketers have already earned clients through LinkedIn.
The same statistics also emphasize that nearly 300 percent more B2B leads are produced by marketers than Facebook.
LinkedIn is a staple of every B2B marketing funnel, from drawing new customers to raising your brand awareness.
That said, the lead gene in LinkedIn does not occur by chance.
The rapid development of the platform means that competition for your clients' attention is fiercer than ever.
Consequently, to stand out from the crowd, it pays to consider LinkedIn's best practices and what you should do.
Four tested techniques for lead generation from LinkedIn to consider
To attract LinkedIn leads, there is no "silver bullet." Instead, we suggest a mix of tactics to get in front of your target audience and build yourself on the web.
#1: Optimize your professional profile
On LinkedIn, 'looking for the part' is a top priority.
After all, the forum consists primarily of professionals seeking to flex their power and highlight their achievements.
The more you fill out your profile on LinkedIn, the better. Optimizing your profile means making it search-friendly for the website and capable of catching the attention of your leaders.
Let's begin with what's above the fold, which ideally should include a mixture of the following:
A head shot that is simple and welcoming
A title that describes the role and area of expertise of your business
A high-resolution background image that illustrates your company, branding, or a lead magnet
Moving on, your "About" overview of 2000 characters offers a place to highlight your experience, job outcomes, and achievements. Bear in mind that here that comes later) you don't need to rattle off your résumé.
An elevator pitch overview of who you are as a professional is recommended, combined with appropriate keywords that make your profile via search discoverable. From your profile alone, leads will then find you organically.
LinkedIn has introduced a "Featured" segment that is genuinely useful for producing leads.
You can highlight major projects and publications in this space, not limited to your blog, landing pages, or lead magnets to which you might want to point your leads.
First, the portion of your "Experience" where you can enhance your job experience and highlight the businesses you have worked with. Traditionally, these blurbs are all about "suit and tie."
Finally, suggestions and expertise are valuable pieces of social evidence for your profile that support your valid leads and prospects. Don't be shy about asking them for customers, friends, and co-workers: try to return the favor, and they will be more pleased to help you out.
For lead generation, taking the time to fill out each portion of your profile is worth it. Again something you can do on the platform to make yourself stand out is a bonus.
#2: Identify the right decision-makers with whom to connect
Let's say you want to be optimistic about finding leads on LinkedIn and cultivating them.
Although LinkedIn's native search feature can honestly be a little awkward, decision-makers, and related contacts are reasonably easy to spot.
Start by typing the name of a particular position and an organization, or search the terms separately if you're casually looking for applicants for outreach.
But assuming you're trying to find someone in the position of a particular organization, but you're not 100% of the people you're looking for.
Go to any given company page on the "People" tab. A list of potential contacts with front-and-center job titles and related connections will then be given to you.
Double-check specific titles before outreach before blindly submitting link requests. Also, consider first communicating with people whose mutual ties are real colleagues or peers versus a friend-of-a-friend. Although connections through friends are meaningful connections through peers or colleagues are a better place to start, as they know how best you work.
Bear in mind that instead of communicating directly (yes, there is a difference), you would probably want to "follow" an outreach candidate's profile.
If anyone follows, a notification similar to a connection request will be sent to them unless the contact has to approve it. This is seen as less out of and is a discrete way of bringing yourself into a lead or possibility without bugging them.
#3: Don't overdo your outreach on LinkedIn
We get that you want your LinkedIn lead generation to step up. You want more clients and contacts.
This, sadly, led to an unfortunate practice of spamming the website by advertisers.
As a result, many executives and C-level administrators are swarmed with cold left and right messages. For the time being, some professionals are downright ignoring their LinkedIn Mail.
That doesn't mean that on LinkedIn, you can't perform outreach. Not by a shot of long.
The takeaway, however, is that when it comes to your outreach, you can't just "spray and pray." Instead of addressing people coldly, concentrate on developing connections, exchanging content, and participating in posting conversations.
#4: Maximizing the exposure of your profile by posts and interactions
It's essential to understand how the LinkedIn algorithm operates to ensure that as many people see your profile as possible.
The short one is this: being an active user on the platform is the best way to evolve in the algorithm.
That means publishing material, posting comments, and regularly responding to posts.
"The advantage of LinkedIn is that to be considered successful," you don't have to write text walls or spend hours on the site. Even something as easy as saying "congrats" or giving a post a thumbs-up is enough to increase your profile's visibility to people who are not yet following you.
However, what else can you do to improve your visibility? It's a smart idea to post updates and content during peak hours. Most professionals, weekdays during the mornings and early afternoon (think: typical work hours) are a safe bet.
Tagging is another way of increasing both the visibility and searchability of your LinkedIn content. For example, a message to someone listed would tag a colleague or company in an update. Such actions will also make your post available to followers of those individuals or businesses if anyone mentioned responses or comments on your post.
Tacking on a few hashtags (typically between two and five) is also a wise move for any given message. Doing so will assist with your marketing trend for a specific hashtag, resulting in more updates for your followers in turn.
LinkedIn is indeed witnessing a B2B boom.
And the site is particular in that you can explicitly target leads and publish content that pushes individuals straight to your promotions.
But that doesn't mean that by merely being on the website, you are guaranteed leads.
Scoring LinkedIn leads requires a plan. The above tips will poise your profile and business pages to boost their visibility and support to make your product more visible to your target audience in Cambridge, Massachusetts.
Global Presence Marketing is serving the business and marketing needs of our Cambridge, Massachusetts clients, and partners. We are conveniently located at 10031 Pines Blvd #220, Wilton Manors, FL 33024. For help, call (305) 501-4280 or send us a message through our Support Portal.