Case Study

Malku Institute of Technology

The Objective

Client

Malku Institute of Technology

Date

February - March 2019

Services Provided
Website Design
Video Production
Google Adwords 10K Grant
Press Releases
CRM Management
Graphic Design
Celebrity Marketing

The Project(s)

Secured John Salley For Client

Press Release Sample

Click To View Press Release

The Introduction

Malku Institute of Technology is an international educational organization that seeks to develop entrepreneurs in rural and urban communities with high quality, efficient, accessible, and affordable education. They provide a wide range of Vocational certificate level courses, Professional development, and up-skilling courses, Business courses, IT, and more. All at cost-effective prices. We are on a mission to be a beacon of exceptional, innovative, and productive learning – a catalyst for the creation of sustainable jobs, by empowering youth and adults with market demand and solutions-focused education and training.

The Challenge

Malku Institute of Technology was conducting a fundraiser and needed celebrity status endorsement, website landing page, and a national press release to help with the donor development efforts.

The Solution

Global Presence Marketing marketing team reached out to former Laker John Salley on behalf of the client outlining the great work they are doing in Africa. Created a landing page for the fundraising campaign, well as a press release that was distributed to the national press.

The Benefit

Malku Institute of Technology was able to accomplish its capital campaign goals and thanked Global Presence Marketing for their contribution to the collective effort.

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