As a businessman/woman, it's up to you to make sure that your company has the best Online Reputation Management possible. Online Reputation Management sounds like a simple concept, but its actual implementation is more complicated. Plus, the pressure to prevent a lousy brand picture is now higher than ever because anyone with a smartphone can automatically broadcast a negative opinion on social media and review pages.
A weak brand image will damage your ROI and growth potential significantly. And as a result of bad customer service or inadequate problem solving for the customers, this may happen. What would be worse? Unhappy consumers will spread the word about your brand to others, and your prospects, who are considering your product or service, may have already learned negative things about your business before you can do something.
Working on your online reputation management and offline help counteract this and build the best reputation possible. Most business leaders in your shoes don't know where to start, based on our customers' experience. So to help you, we've come up with the ten things you can do to make sure that people care about your business as high as possible.
- Always put the best face forward, always.
Putting the best face forward means dressing well, being at all times professional, respectful, and hopeful. You represent the company everywhere you go, and you never know who's going to watch, so it's always easier to say you're "on." This doesn't mean you can't go to the pharmacy in the middle of the night in your PJs for cold medicine if you're sick. If you do, though, make sure you do your best to be respectful with the people you encounter along the way.
- Hold your pledges
When you say that something is going to be done by you, please do it. At the last minute, don't back out. When something comes up and your pledge cannot be held, find someone who will stand in for you and do just as good a job as you would have done. The last thing you would like to do is earn a reputation as a flake.
- Communicate a great deal
Keep individuals in the loop at all times. Even if your client's project has not changed anything recently, give them a short email to let them know you're there for them. This way, clients and consumers would not have to worry about you failing them. Don't email every five minutes, but it should be sufficient once every few days. Good communication and expectation management are the secret to establishing a good working relationship with your clients.
- Make sure you have a fantastic website.
Your customers are interested in getting to know more about you. By setting up a website for yourself and your company, you are taking the first steps towards creating your online identity. Ensure that the website is well designed and tells individuals who you are, what you offer, and how people can approach you.
- To your advantage, use social media to
Set up a Facebook profile, a Twitter account, a LinkedIn page, and Tumblr and Pinterest charges, if you think they'll be helpful. More significantly, make sure that individuals recognize that these pages and accounts exist. People prefer to choose social media over more conventional channels, such as phone calls, to contact a business for questions or feedback. Make open to them these avenues!
- Don't flood other people's emails!
This is particularly crucial if you have an email list (which you should). It is tempting to send out emails about things as soon as they happen. But, what this does is leave the people on the mailing list confused. Unless you have promised otherwise, limit yourself to one email per week that you can use to keep your subscribers caught up on the goings-on within your company.
- Ask for reviews
Asking buyers and customers what they think about you and your products is the best way to prove that you appreciate their reviews. Promote reviews, input, and even criticism. You may also recommend that you have a testimonial page from which people can seek information on your website. Yeah, they're more likely to use Facebook or Twitter, but it's still a good idea to have the page accessible, especially if you're a B2B business.
- React to the feedback in fact
Thank you guys for your kind words and praise. Act with individuals who lodge grievances or disapproval of levies. Ask yourself if that person is correct if someone complains about you, or what you have to offer. If so, work hard to correct the issue they've been talking about. If you want to gain even more points, ask them (politically) for their views and suggestions for fixing the problem.
- Answer phony rumors
Does anyone spread false rumors about you? Don't just let those rumors lie down and hope no one hears them (or that they will die down eventually). Work aggressively to ensure that individuals know that the stories are not real. Constructively, find a way to do this. Without dragging the rumor spreader through the mud, you can prove a rumor false (even though some mud-dragging might feel good). You are painting yourself in an even better light by taking the high road.
- Track your prestige
One of the reasons for someone's tanks' credibility is that they were not on the ball enough to respond to a crisis when it happened. Monitoring your reputation is not hard when you're starting. Monitoring becomes more time-intensive as you expand your company and gain popularity. Employ a firm to do it for you if you can't do it in-house. It is an expense that is worth investing in.
Time for your credibility to polish
Nobody wants to buy from a company that has poor feedback and concerns from current customers, which is why it is so crucial for your business to go the extra mile to preserve and boost your brand image.
You can't be flawless 100% of the time. However, it would help if you made other individuals feel that you are flawless 100 percent of the time. Those tips will enable you to achieve your goal.