A website is one of the prerequisites for building an online presence. It is also the platform where you can advertise your products and convert leads into sales. But you should not settle for just any type of website design. Each website design depends on the nature of your business.
So why do you need a website design and what makes a good website? In this article, we will discuss the basics in keeping your website in good condition.
Why do you need a website design?
It sets first impressions on your visitors.
When a lead visits your website, it sets the first impression on how you present your business. According to Web FX, 66 percent of visitors prefer to see content that is beautifully made rather than to view something plain and simple. Although beauty is subjective, your website design shall be thoroughly crafted.
Upon visiting your website, it only takes a few seconds to judge your content so you must take the opportunity to provide a positive impact on your audience. If your website lacks design and is outdated with the latest features, the initial impression would be negative. This leads to potential customers to immediately turn into missing out on sales.
It helps your search engine optimization.
Search engine optimization or commonly known as SEO is the systematic process of increasing your website’s traffic through search engine platforms like Google, Yahoo, and Bing. It optimizes the content of the website to maintain its rank in the topmost results. Website design is a crucial part of SEO as it carries the contents of your business so you do not want to mess this out.
Website design elements contribute to the optimization of your website. So the process in creating a website must adhere to SEO principles. This could be a difficult task but your best bet could be partnering with a marketing agency that specializes in website design.
It establishes your brand identity.
Your website equates to your brand identity and everything it stands for. Thus, it sets a trademark. It helps people to build perception to get to know the brand and help them in their decision-making process whether or not to continue interest with your brand.
Website design elements like colors, theme, font styles, and content form brand identity. Hence, the process of website designing shall be thoroughly made. One example would be McDonald’s logo which is colors red and yellow. These colors helped establish one of the world’s prominent fast-food chain in helping them to build their brand identity.
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