There are several ways on how to generate leads. But the current booming trend is LinkedIn and you should not miss out on using this platform. LinkedIn guru, Jeff Bullas, said that one in every thr...

Advertising, unlike a slew of other common digital marketing strategies, isn't free. It's always a pay-to-play environment with PPC (pay-per-click) ads, where money can be lost in a matter of days ...

Digital marketing relies heavily on graphic design. There's more to it than just photographs and sketches. Graphic design is a form of communication that necessitates both innovation and a systemat...

Email marketing is one of the most profitable forms of direct marketing, with a $42 average return on investment for every $1 invested (DMA, 2019). Before you start ...

The popularity of podcasts increased rapidly. In 2019, there were approximately about 88 million podcast listeners in the United States. During the first course of the pandemic, the numbers went up...

Building a business and generating clients are two different things, especially when you outsource these clients online. Whether or not you are a huge or small brand...

Apple, Facebook, and Coca-Cola are massive brands that are worth millions or billions of dollars. And what do these companies have in common? They have strong brandi...

There are about 5.6 billion Google searches that happen every day in just Google alone. To estimate, it is about 228 million per hour. Imagine if we were to combine other search engines too. When a...

According to Hubspot, about 75% of searches done on search engine platforms click on the first top result rather than the next websites. This implies that businesses...